Bootstrap Marketing and Advertising
Please respond to the following:
- Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
- Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming â€œsaleâ€ or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.