business comunication 2

Essay Questions

1.The word persuasion turns some people off. What negative connotations can it have? (Obj. 1)

2. What are some of the underlying motivations that prompt individuals to agree to requests that do not directly benefit themselves or their organizations?(Obj. 2)

3.Why is it important to know your needs and have documentation when you make requests of superiors?(Obj. 4)

4. How are direct-mail sales messages and e-mail sales messages similar, and how are they different? (Obj. 5)

5. Ethical Issue: What is puffery, and how can it be justified in marketing messages? Consider the following: Dr. Phil calls himself “America’s most trusted relationship counselor.” Rush Limbaugh claims to be “America’s anchorman.” Sony’s Cyber-Shot camera advertisement says “Make time stand still.”

6. Week 4.a: How to talk so your boss will listen


7. Week 4.b: Simple Rules for communicating with executives

When you have read the above articles:

  • Write a summary of what you have learned from the articles; what you agreed (or disagreed with) and so on.
  • Discuss (talk about) the reading material with your fellow students. You can talk about what you learned from the articles; what you liked; what you did not like; what the authors missed in their article; how the articles relate to your experience and so on. When I read your discussions I want to see evidence that you have actually read the material and that you truly understand what you read and how it applied to the real world business environment.


Business Communication : Process and Product

(with Student Premium Website Printed Access Card) 8th Edition

Mary Ellen Guffey & Dana Loewy

Publisher: Cengage Learning

ISBN: 978-1-285-09406-9

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