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critical thinking it and the customer experience 1
Critical Thinking: IT and the Customer Experience (100 points)
Find an article about a firmâ€™s current use of IT to enhance its customerâ€™s experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following:
- Where is ITâ€™s enhancement of the customer experience delivering value to the organization?
- What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?
- Your paper should be 4-5 pages in length, not counting the title or reference pages, which must also be included.
- Include at least two scholarly references in addition to the course textbook. The Saudi Digital Library is a good source for resources.
- Your paper must follow Saudi Electronic University academic writing standards and APA style guidelines, as appropriate.
There is SafeAssign Plagiarism Checker, If your score is above 25%, you will want to edit your assignment before submitting it for grading.