In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
â—¾ Your essay must include an introduction.
â—¾ You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
â—¾ Your essay must be at least three pages in length and double-spacedâ€”not counting the title and reference pages.
â—¾ All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.