define the marketing concept and summarize its relationship to marketing myopia 1

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In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

â—¾ Your essay must include an introduction.

â—¾ You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.

◾ Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.

â—¾ All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.

 
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