format read the case study sodastream international championing and marketing values

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Format: Read the Case Study (SODASTREAM INTERNATIONAL: CHAMPIONING – AND MARKETING – VALUES). Answer the questions based on the material presented in the Case Study Reading and your own opinion/research in relation to CSR and Ethics. 1) What role did ethical values play in the development of the SodaStream brand? (300 – 400 words) 2) How does SodaStream’s public profile and history influence how it engages in social activism going forward? What advice would you give Birnbaum? (600 – 700 words)

CASE STUDY LINK: https://hbsp.harvard.edu/tu/4483fc90

 
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