global and international marketing 1

his activity addresses the following module outcomes:

  • MO2: Assess international marketing considerations (CO5)

The concepts of global and international marketing strategies.

Explain how a global and international marketing strategy could differ from a domestic marketing. Does one size fit all consumers around the globe? What influences the standardization or adaption nature of the marketing strategy?

Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure. There are links to the sections in Excelsior’s Online Writing Lab, OWL (Links to an external site.), to help with writing skills.

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