Summarize the results of each brand through a chart. In your summary, determine the average participant responses by determinant attribute and product brand A= ï“be/N, where N is the number of participants. This is to be done for each determinant attribute of each product brand. Place the results in a summary chart and total the product brand scores using ï“A for all averaged values of A for a product brand. Then analyze the results and determine the implications relative to consumer behavior and marketing leadership. Also, outline what customers value and how value can be created and delivered through the product and/or service.
Specifically the following critical elements must be addressed:
1. Summary Chart: Present the results of participant responses through a summary chart.
2. Analysis of Findings: Analyze the survey results to determine the implications relative to consumer behavior and marketing leadership.
3. Value: Evaluate what customers value and how value can be created and delivered through the product and/or service.
Guidelines for Submission: Milestone Four should follow these formatting guidelines: 2â€“4 pages, double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.