what recent trends make an imc approach valuable to companies in the marketplace 1
Need 500-600 words
Must have intro/body/conclusion and cite references in the text
Use attachments as content as well as citing within text.
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald Baack, 2012
Prentice Hall
ISBN.13: 978-0-132-53896-1