what recent trends make an imc approach valuable to companies in the marketplace

Need 500-600 words

Must have intro/body/conclusion and cite references in the text

Use attachments as content as well as citing within text APA Style. Citation within the essay is written with the name of the author and the page number in parenthesis, placed at the end of the sentence that it relates to. Add the year of the publication the first time you use citation in the essay.

Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald Baack, 2012
Prentice Hall
ISBN.13: 978-0-132-53896-1

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