In your own words, explain what is meant by business and financial risk. Suppose Firm A has greater business risk than Firm B. Is it true that Firm A also has a higher cost of equity capital? Why or Why not? Explain. (Ross, Westerfield, & Jaffe, 2016).
Ross, Stephen A., Randolph Westerfield, and Jeffrey F. Jaffe. Corporate Finance. 12th ed.: Capital Structure, Chapter 16. New York: McGraw-Hill, 2016.