you work for a large multinational marketing technology organization the company has determined they need to create an it strategy


Describe the services that your department receives from the IT department in your organization, the types of IT functions that will most affect your department, and what you and your department can do in collaboration with the IT department to increase IT value.Perform a limited risk analysis for your department (because any given department in an organization can be considered an organization on its own) for the purpose of evaluating the potential of IT value for your department.

After you conducted your limited risk analysis for your department, the company decided to make you the lead for your company’s initiative to improve the relationship between the business unit and IT department.You know that working together is important and therefore you’re trying to figure out how to build the relationship between the two entities. As a team, you should discuss why you need to create a strong relationship between your business unit and IT in support of improving IT value.You should be following the factors below to ensure that the business-IT relationship is improved:

  • · Clearly defined expectations, governance models, and accountabilities.
    · Trust between the two groups.
    · Articulation and incorporation of corporate and client values and priorities in all IT work.
    · A blurred line between business and IT (i.e., no “us vs them”).
    · IT dedicated to business success.
    · IT serving as a trusted advisor to the business.
    · Mutual recognition of IT value.

Now that you have identified the desired IT value to be obtained you need to outline how the business unit and IT is to share in the budgeting process.

To conclude the project, you are going to describe the process you will use to organize the IT department and the techniques that can be employed when making decisions about your IT Strategy.


Prepare a report to address all aspects of the case study.This report should be no less than 20 pages of content and no more than 30 pages of content.You need to include outside sources and properly cite and reference your sources.You must have at least 10 references, 5 of which must be scholarly peer-reviewed articles.In addition to the 20-30 pages of content, you will want a title page and a reference sheet.This report needs to be in proper APA format.

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