MAR 4156 FIU Lego Case Analysis

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16-14. Jørgen Vig Knudstorp became CEO in 2004. Assess the key strategic decisions he has made, including outsourcing and divesting the theme parks.

16-15. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and SpiderMan, include detailed construction plans. Do you think this is the right strategy?

16-16. Using Porter’s generic strategies framework, assess LEGO in terms­ of­ the­ company’s ­pursuit ­of­ competitive advantage.

16-17. What risk, if any, is posed by LEGO’s movement into multimedia categories such as video games and television?

minimum of 400 words total

font 12 times new-roman

 
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