multinational corporation amp strategic implementation 1
Consider yourself a management consultant. You have been commissioned by a domestic Saudi company to elaborate a report on the conditions necessary to successfully enter a ‘new’ market in foreign country.
The senior management responsible asks you to assess the current strategy of the company, to produce realistic strategy and develop a plan for entering the new market (you have to select a particular foreign market on where your company will operate)
To accomplish your tasks you have to:
- Identify the pros and cons of the actual strategy of this company (choose a Saudi company from the real market).
- Present the key challenges you are likely to face when internationalizing the business?
- Describe the optimum and realistic strategy to a successful entry in the new market. Justify your choice of this strategy.
- Develop the steps for entering this new market
- Present recommendations to the senior management team to gain market share and improve the competitive advantage on the new market.
- Choose a Saudi Arabian Company from real market. (ex. Aramco)
- Choose one strategy & explain how this company fit in this strategy (what’s pro & cons) + some examples.
- Leadership cost
- Diversification
- concentration/focused strategy
- Choose one strategy & explain how this company fit in this strategy (what’s pro & cons) + some examples.
- Adopt the product and price to the new market
- Understand customer needs and desire on the new markets
- Study of the competition and company position
- Study of social, political, technological
- Exporting (spot sales, foreign agent, long-term contract)
- Licensing (franchising
- Joint venture
- Fully integrated
- Wholly owned subsidiary
- Identify the target market
- Perform market research
- Define marketing strategy
- Establish a plan
- Risk mitigation strategy
- Ramping up
- Exit strategy
- Prepare well:
- Good definition of the target market,
- Study of consumer behavior
- Study market competition,
- Segmentations
- Define well the objectives
- Choose the effective strategy
- Elaborate a communication strategy to attach and keep clients.
Note: the chosen strategy should be supported by your findings from research of relevant theories and models, use your own words, and academic writing standards and APA style guidelines, Support your submission with course material concepts, principles, and theories from the textbook along with at least two scholarly, peer-reviewed journal articles, other resource with referencing it.
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