strategic analysis portion of project 1

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I need a strategic analysis of the company Geico.

Firm’s Current Strategic Strategies (Identify, name (using the list below), and describe the current strategies being used by the firm. The strategies to choose from are: (a) Cooperative strategies (e.g. alliance, joint venture, partnership, outsourcing, licensing); (b) intensive strategies (Market Penetration, Market Development, Product Development); (c) Integration Strategies (Vertical / Horizontal, Forward/Backward); (d) Diversification Strategies, Related/Unrelated; (e) Defensive Strategies (Retrenchment/Divestiture/Liquidation); or (f) Mergers/Acquisitions. Also, consider Porter’s generic strategies: cost leader, differentiation leader, or focus strategies.)

Strategic Options (Based on the internal and external analyses, recommend some specific strategic options for the firm to consider to solve the problem, capitalize on the opportunity, or resolve the issue identified. Pick from the strategies listed above. Give specific examples of actions for each strategic option the firm can deploy.)

Strategic Option Selection Criteria (Select, identify and explain explicit evaluation criteria to evaluate the suitability of each strategic option presented. First, state the criterion; next, explain it, including your rationale for selecting it. Cite relevant references, as needed. You will find several possible evaluation criteria at http://www.lostlagoon.info/Planning/18.pdf Focus on page 199 -200.)

Evaluate Each Strategic Option (Apply each evaluation criterion to each strategic option, to rule it out or adopt it as a recommendation. Explain your rationale for each decision about each strategic option, using all the evaluation criteria.) Recommendations (First, list each recommendation (i.e., adopted strategic option). Explain how each recommendation should be implemented.)


 
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