Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Involves improving a firmâ€™s internal activities based on learning from other firmsâ€™ â€œbest practices.â€
Assesses whether the cost competitiveness and effectiveness of a firmâ€™s value chain activities are in line with its competitorsâ€™ activities.
Sources of Benchmarking Information
Reports, trade groups, analysts and customers
Visits to benchmark companies
Data from consulting firms
Read Attatched Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C119 – C134).
Complete a short Written Case Analysis (3 pages, not including a title page and references page).
Use the Porters Five Forces perform an external analysis.
Use the Benchmarking technique to perform an internal analysis.
Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats.
Propose an action plan and set of recommendations addressing the issues you have identified.