For this assignment, consider the following scenario: A close friend of yours owns a small retail store that sells Italian foods and gifts that are considered very unique. The store is having a hard time bringing in any profits, so you suggest a Web site to sell these unique foods and gifts because having a Web presence would make the store more successful. Your friend is not good with using a computer and is skeptical.
Your task is to convince him by compiling a report of several ways in which a Web site can have an advantage over a traditional store and how each could be used by your friend. In your report, assume that you are serving as a business consultant to your friend, and you are providing him with your expertise on the matter. For the presentation of your assignment, you may want to consider a memo format