value curves 1

  1. Widener’s School of Business Administration (SBA) competes in the business education industry in the Greater Philadelphia metropolitan market. This is a highly competitive market that includes Ivy League schools like Wharton, state schools like West Chester, and private schools like Drexel. Read the attach article then apply the concepts and techniques learned to develop value curves for Widener’s SBA and for each of its competitors listed above. (In excel) and explain it curves in words
  2. Apply the six value innovation approaches to identify new market spaces and value-adding opportunities that Widener’s SBA could pursue. Based on the results of this exercise, what additional dimensions would you add to Widener’s value curve that you developed in Question #1?

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